Event

The Building Show

 

Objective

 Introduce IAC to an industry that would not traditionally seek out a large format print company.

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Strategy

Go into the trade show with a single specific product offering that directly relates to the building and construction industry. With a large majority of the building and construction projects being surrounding by fencing we saw a gap that we would be able to fill. This allowed us to settle on a single product offering of custom privacy mesh. The usp for this product would be giving companies the ability to print their companies branding/imagery on the mesh instead of only having a single colour mesh. therefore allowing companies  to gain exposure while they are working on small or large scale projects that call for fencing. Product offering: custom construction privacy fence mesh with 7 different mesh options thus allows a range of possible uses.

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Booth Design

We wanted to use the booth as a showcase of the custom construction privacy fence mesh application in a simple eye catching  way. 

 

Skills Used

Exhibit design 

Graphic design 

Concept development + Research

Marketing collateral + Stationary design 

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